For MSPs
Prospecting for MSPs, with a reason to call
Most small businesses have at least one gap you can explain in a sentence: no DMARC, a certificate about to expire, an insecure website. Hookgap finds it from public data and gives you a report to send.
A simple weekly routine
- Paste 20 to 50 local businesses into a bulk check. Subdomains such as client portals are checked on their own.
- Sort by grade and open the D and F reports.
- Send the branded report with the generated email, or record the 60-second Loom using the script.
- Add every prospect to your watchlist. When a certificate is about to expire or a new gap appears, you get an alert and a reason to follow up.
What prospects actually respond to
- Spoofing risk: "anyone can send email as you" is concrete and easy to understand.
- Deadlines: a certificate or domain that expires in nine days creates urgency without fear-mongering.
- Browser warnings: an untrusted certificate costs them enquiries today.
Stay on the right side of the line
Hookgap only reads public information. Present findings as opportunities, never as proof of a breach, and follow the email rules that apply to you (CAN-SPAM, GDPR, PECR).