Guide · 11 min read
MSP lead generation without ads: a practical guide for small MSPs
The whole system in one place: pick a niche, build a list, open with something specific, follow up when there is a reason, and measure it.
MSP prospecting and sales
How small MSPs find the right businesses, open a conversation with something specific, and follow up when there is a real reason to. No scare tactics, no paid ads.
The complete guide
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MSP DMARC prospecting · 7 min read
How MSPs use DMARC gaps to book first meetings (with templates)
Find prospects with missing or weak DMARC, explain the risk in one sentence, and ask for 15 minutes. Templates included.
small business email security statistics · 4 min read
What 64 local law, dental and accounting firms' DNS tells us
64% had no DMARC record and only 1 in 8 enforced it. Our method, the numbers, and what they mean for MSPs.
MSP prospecting tool · 5 min read
Choosing a security prospecting report tool as a small MSP
Six questions to ask before you pay for a prospecting report tool, and an honest look at the main options.
MSP cold email templates · 7 min read
MSP cold email templates that open with a real security gap
Five short templates, one per common gap, plus the rules that make them work and the mistakes that get them ignored.
explain DMARC to clients · 6 min read
How to explain DMARC to a business owner in two minutes
A short script, an analogy that lands, and straight answers to the four questions owners always ask.
selling cybersecurity to small business · 7 min read
Selling cybersecurity to small businesses without scare tactics
Fear gets attention once and trust never. A practical alternative built on specific, verifiable findings and small first steps.
passive security assessment · 8 min read
Passive security assessments: what you can check before a prospect says yes
Where the line sits between reading public data and testing someone's systems, and what you learn from staying on the right side of it.
MSP sales follow-up · 6 min read
Follow-up triggers for MSP sales: certificates, domains and DMARC changes
Replace "just checking in" with news. Six public events worth a follow-up, with a short message for each.
email security for dental practices · 7 min read
Email security talking points for dental and medical practices
What practice managers worry about, how email gaps connect to it, and how to raise compliance without overstating it.